Whether it’s the tires that put the power to the ground, the compact tractor that helps the sundowner tackle the weekend chores, or the Class VIII combine that harvests the nation’s grains, we have the knowledge – and a passion – for the equipment, components, and technology that power rural America.

The O&B Equipment Practice Group is designed to fully leverage the firm’s wealth of equipment-related experience from the rural lifestyle segment to the sophisticated technologies that drive today’s tremendously efficient production agriculture systems. More than just gear-heads, the talented and knowledgeable individuals who comprise the team understand the issues and trends that impact the industry from the OEM to the end-user. We’re united by a shared mission of providing deep business, marketing and communications insight to our clients, constituencies and the industry as a whole.

Areas of interest:
    • Agricultural Equipment
    • Utility vehicles, ATVs and other rural lifestyle products
    • Skid steers, backhoes and other compact equipment
    • Grain storage and material handling
    • Precision agriculture
    • New technologies
    • Dealer relations and dealer services
    • Regulatory issues that impact the equipment sector
    • Renewable energy systems
   
Service Offerings:
O&B builds insights that have defined success for some of the leading equipment brands in the agricultural and rural marketplace. The O&B Equipment Practice Group leverages the wide array of offerings the firm brings to the table including, but certainly not exclusive to:
    • Strategy
    • Channel marketing
    • B2B communications
    • Public relations and media relations
    • Issues management
    • Public affairs
    • Creative services
    • Media placement
    • Digital marketing

The O&B Equipment Advisory Groups:
Although we do a pretty good job of staying on top of the issues and trends that impact the equipment sector, no one does it better than those who directly face the challenges and opportunities day after day. That’s why O&B has created advisory groups that focus on the markets and industries that feed the world. These groups enable us to maintain dialogues with leaders in the industry, helping us better anticipate and address the factors that will affect our clients and their customers. The advisory groups help augment Osborn & Barr’s body of expertise in our core markets while keeping our collective finger on the pulse of the industry. We are tremendously excited about the promise for strategic insight and value that the advisory groups will provide to each partner in the relationship. We view this as one tangible way of investing back in the markets in which we operate.